N e w

C o l g a t e T o t a l® G u m

D e f e n s e

H E L P

D E F E N D

T H E M

W I T H

C O L G A T E

T O T A L

D O N ’ T

P U T

Y O U R

G U M S

A T

R IS K

AFTER 12 HRS!

R e d u c e s

9

0

% o f p l a q u e

g e r m s t h a t c a u s e

g u m

p r o b l e m s .

O r d i n a r y t o o t h p a s t e s d o n 't .+

The ADA Council on Scientific Affairs' Acceptances of Colgate Total* Gum Defense toothpaste is based on its findings that the product is effective in helping to

prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed.

"Dramatization illustrating reduction of plaque bacteria 12 hours after brushing with Colgate Total® vs. ordinary, non-antibacterial toothpaste.

+12 hours after brushing vs. ordinary, non-antibacterial toothpaste. ©2011 Colgate-Palmolive Company